In a thrilling return to the Arizona desert, the 2024 Parker 400, a pinnacle in American off-road racing, will mark its 50th-anniversary celebration from January 10-14. This iconic event, now under the management of UNLTD Off-Road Racing, serves as the inaugural round of their 2024 championship.

CEO Matt Martelli of UNLTD Off-Road Racing expressed his excitement, emphasizing the community support and UNLTD’s commitment to sustainability. “We couldn’t be more excited about the return of the mighty Parker 400!” said UNLTD Off-Road Racing CEO Matt Martelli. “The entire community has been incredibly supportive as we’ve worked to bring off-road racing back to Parker where it belongs. We’re excited to bring UNLTD’s approach to off-road events here with a focus on community building and sustainability, from our Desert Clean-Up the week before the race to the Parker 400 Downtown Experience, before offering racers a true challenge in the desert. We look forward to seeing everyone here as we kick off a terrific 2024 season!”

The festivities commenced with the Parker 400 Desert Clean-Up and Legends Rally Poker Run, setting the stage for an action-packed week. Thursday’s Parker 400 Downtown Experience will transform downtown Parker into a hub of activity, featuring tech and contingency events. Qualifying begins on Friday, with youth races and limited races leading up to the main event on Saturday. Racers will tackle a challenging 143-mile course in both unlimited and limited categories.

The 2024 Parker 400 Returns With UNLTD Off-Road Racing At The Helm

The Parker 400 not only signifies the beginning of the 2024 UNLTD Off-Road Racing Series but also holds its place as the first of three races, followed by the BFGoodrich Tires Mint 400 in Las Vegas and the California 300 in Barstow.

UNLTD Off-Road Racing is supported by a robust lineup of full-season partners including Magnaflow, Camburg, Vision Wheel, Cage WRX, and Rigid Industries. Racers, sponsors, exhibitors, and spectators are invited to join the off-road extravaganza. Detailed information on registration, sponsorship, vending, tickets, camping, and parking is available on Unlimitedoffroadracing.com.

A historic titan in off-road racing, the Parker 400 embodies the spirit of the sport. With over 40,000 fans and 300 teams from around the globe, it’s more than a race; it’s a festival. Live streaming to over half a million viewers worldwide, the Parker 400 promises an unparalleled spectacle of endurance and skill, cementing its status as a must-attend event for off-road aficionados. Under the guidance of the Martelli Brothers, the legacy of off-road racing continues to thrive in the rugged beauty of the Arizona desert.

About UNLTD Off-Road Racing

The Unlimited Off-Road Racing League was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, The UTV World Championship, and The California 300. The league was formed to promote the sport of desert off-road racing, and the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing, and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four-race series that showcases the best off-road racers on the best courses in North America.

About The Parker 400

The Parker 400 is a celebrated titan in off-road racing, known for its demanding Arizona landscape and storied tradition. Hosting over 40,000 fans and more than 300 competing teams from around the globe each January, it’s a highlight of the off-road racing calendar. This historic event, which is part of the Unlimited Off-Road Racing schedule, begins with a captivating vehicle showcase in downtown Parker, setting the stage for two days of high-octane racing over a challenging 400-mile course. The Parker 400 is more than a race; it’s a festival that embodies the off-road spirit, featuring live entertainment and fan activities. With live streaming that reaches over half a million viewers worldwide, the event offers an unparalleled spectacle of endurance and skill, cementing its status as a must-attend event for off-road aficionados. Under the guidance of the Martelli Brothers, the Parker 400 continues to honor the legacy of off-road racing, celebrating the rugged beauty of the Arizona desert and the tenacity of racers who tackle its terrain.